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Permanent Cosmetics & Training by Sheila Robinson

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Where skill & experience come together in perfect harmony

Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.

She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.

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Our services

With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.

With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

Transform & Define your Appearance

Treatment Journey

Taking a uniquely personal approach to her work, clients have been known to come for a consultation and leave feeling like they’ve had a conversation with a lifelong friend. With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.
01. Personal Consultation
02. Professional Treatment
03. Aftercare

What our clients say...

Thank you so much, I love my eyeliner, I would highly recommend x

Christine

Sheila was fantastic! Discussed the brows I wanted and explained the process, after care, explained how my brows look etc during the six weeks after treatment. She put me at ease throughout making sure I was comfortable and giving me fantastic brows for the first time ever!

Alison

Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.

Cara

I had powder brows last month I’m an actually amazed at my heeled brows I love them so much! Shelia was very professional, friendly and put me at ease throughout the procedure, the service from start to finish was fabulous!

Carley

Absolutely love my brows after my first appointment. Sheila is such a lovely lady made me feel right at home and relaxed. She Give me lots of honest advice as I was unsure on the type of brow treatment I thought would be best for me. I am in love with my results. Highly recommend.

Rachel

As always I was greeted like an old friend. Nothing was too much trouble and an area on one of my brows was topped up quickly. What was fabulous was shiela checked and tweaked both brows. I was very happy before and am now even more delighted. I can’t praise this service enough I keep telling everyone who will listen!

Annette

I not only have my amazing eyebrow but I also gained a friend who is equally amazing and beautiful. Highly recommend Dermafinity without a doubt. More power to you Sheila!

Marie

I’m absolutely amazed at how my brows look. I was very nervous as I didn’t have brows at all so Sheila had to basically design them and I love them. Sheila is lovely very professional but also very friendly and puts you at ease.

Doreen

After taking the time to chat through all options with Sheila I took her expert advice for a lady of my age (60) and opted for a subtle enhancement of upper & lower lash lines. Fabulous result and beautiful effect framing my eyes – just what I wanted for every day – highly recommended. Thanks again Sheila!

Deborah