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Permanent Cosmetics & Training by Sheila Robinson

Welcome to Dermafinity

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Where skill & experience come together in perfect harmony

Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.

She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.

Most recently, Sheila was named Permanent Makeup Artist of the Year 2025Permanent Eyebrows Artist of the Year 2025, and achieved 2nd Place Permanent Lip Artist of the Year 2025, further cementing her reputation as one of the leading artists in her field.

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Happy Customers

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Industry Recognition

Our services

With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.

With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

Transform & Define your Appearance

Treatment Journey

Taking a uniquely personal approach to her work, clients have been known to come for a consultation and leave feeling like they’ve had a conversation with a lifelong friend. With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.
01. Personal Consultation
02. Professional Treatment
03. Aftercare

What our clients say...

Sheila was fantastic! Discussed the brows I wanted and explained the process, after care, explained how my brows look etc during the six weeks after treatment. She put me at ease throughout making sure I was comfortable and giving me fantastic brows for the first time ever!

Alison

I’m absolutely amazed at how my brows look. I was very nervous as I didn’t have brows at all so Sheila had to basically design them and I love them. Sheila is lovely very professional but also very friendly and puts you at ease.

Doreen

Sheila was brilliant, I was nervous about the procedure however, she made me feel at ease. Absolutely love my eyebrows and looking forward to the end result ❤️????

Michele

Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.

Cara

Amazing service. Sheila explained everything. Answered all questions I had and explained aftercare. Knowing her skills she recommended what she thought would suit my skin tone. Would 100% recommend. Returning for another treatment very soon.

Heather

I have received treatments from Sheila for over 3 years, her work is fantastic, I trust her completely and can honestly say she is one of the nicest people I have ever met. A true professional x

Debbie

I’ve just had my eyebrows done by Sheila and I am absolutely amazed at the outcome. They have totally changed my face and I feel so much more confident about myself because of them.

Courtney

Absolutely love my brows after my first appointment. Sheila is such a lovely lady made me feel right at home and relaxed. She Give me lots of honest advice as I was unsure on the type of brow treatment I thought would be best for me. I am in love with my results. Highly recommend.

Rachel

I had powder brows last month I’m an actually amazed at my heeled brows I love them so much! Shelia was very professional, friendly and put me at ease throughout the procedure, the service from start to finish was fabulous!

Carley