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Where skill & experience come together in perfect harmony
Dermafinity founder Sheila Robinson qualified as a beauty therapist in 2003 and over the past 20 years has become an award-winning permanent makeup artist in the North East of England with clinics in Washington, Tyne & Wear and Jesmond, Newcastle.
She won the Bronze award for Permanent Makeup Artist of the Year in the Hair & Beauty Awards 2020, was shortlisted for both Eyeliner Artist of the Year and Eyebrow Artist of the Year 2020, and has been nominated for multiple internationally-recognised awards.
Most recently, Sheila was named Permanent Makeup Artist of the Year 2025, Permanent Eyebrows Artist of the Year 2025, and achieved 2nd Place Permanent Lip Artist of the Year 2025, further cementing her reputation as one of the leading artists in her field.




Happy Customers
Industry Recognition
Our services
With a great eye for detail and a friendly and approachable nature, Sheila strikes the perfect balance of creativity and perfectionism to create stunning results for her clients, time and time again.
Sheila’s microneedling treatment is a game-changer for anyone wanting firmer, younger-looking skin. Using ultra-fine needles to create precise microchannels, this technique triggers your skin’s natural healing response — boosting collagen and elastin production from within.
Also known as the “Hollywood Peel”, this advanced laser treatment deeply cleanses, exfoliates, and rejuvenates the skin in one powerful session. A thin layer of carbon lotion is applied to the face before a gentle laser passes over, vaporising impurities, unclogging pores, and stimulating collagen production. The result? Instantly smoother, brighter, and more even-toned skin — with zero downtime.
At Dermafinity, Sheila offers cutting-edge PRP (Platelet-Rich Plasma) treatments that harness your body’s own healing power to renew skin and stimulate hair growth — naturally. PRP therapy uses a small sample of your own blood, carefully processed to extract the most nutrient-rich plasma packed with growth factors. These are then reintroduced into targeted areas to encourage cellular repair, collagen production, and rejuvenation from within.
MM Tattoo Removal’s unique formula is non-colour selective product, safe for any skin types and effective on all areas of the body unlike many alternative removal methods on the market.
The most powerful and effective tattoo removal product in the world which can be used on all parts of the body. MM tattoo removal is a unique method of ink extraction for cosmetic and body tattoo.
It’s all about the brows! Our eyebrow treatment gives the effect of ultra-fine, delicate hair strokes that blend seamlessly with your natural brow hair.
Eyeliner is an absolute must for some clients and is an essential part of their morning routine. Permanent eyeliner can be an easy solution for many people.
Everyone wants fuller softer lips and unfortunately with age, our lips suffer. By simply adding the natural shades of colour back to your lips, we can instantly make them look fuller.
Laser eyebrow removal has gained popularity as a safe and effective method for achieving well-defined and aesthetically pleasing eyebrows.
Whether you have a tattoo you regret or simply want to make space for new ink on your body, our laser tattoo removal service offers a safe and efficient solution.
One of the most significant benefits of alopecia treatment by a registered beauty therapist such as Dermafinity is the boost in self-esteem it can provide.
Scalp Micropigmentation (SMP) is the most cost-effective and natural way to treat a number of common hair loss issues experienced by both men and women.
With care, effort and proven artistry and skill, Sheila will help you achieve the goals you’re aiming for.

Transform & Define your Appearance
Treatment Journey
01. Personal Consultation
02. Professional Treatment
03. Aftercare
What our clients say...
I’ve just had my eyebrows done by Sheila and I am absolutely amazed at the outcome. They have totally changed my face and I feel so much more confident about myself because of them.
Courtney
As always I was greeted like an old friend. Nothing was too much trouble and an area on one of my brows was topped up quickly. What was fabulous was shiela checked and tweaked both brows. I was very happy before and am now even more delighted. I can’t praise this service enough I keep telling everyone who will listen!
Annette
Great job done by Shiela. Very quickly done, with little pain. Knew I was in skilled hands. Have booked to have eyelash enhancements done, so impressed and can’t wait for my brows to develop. Thanks again ???? x
Julie
Thank you so much, I love my eyeliner, I would highly recommend x
Christine
Brilliant and very professional , lovely salon and very welcoming , Sheila put my mind at rest and answered all of my questions thoroughly ,really looking forward to my treatment.
Cara
I not only have my amazing eyebrow but I also gained a friend who is equally amazing and beautiful. Highly recommend Dermafinity without a doubt. More power to you Sheila!
Marie
I have received treatments from Sheila for over 3 years, her work is fantastic, I trust her completely and can honestly say she is one of the nicest people I have ever met. A true professional x
Debbie
Sheila was amazing so friendly but professional and put me at ease with the procedure. She took the time to get the design of the eyeliner to suit my eyes. Her after care pack and advice was great. I would and already have recommended Sheila for any treatments. Look forward to my 6 week touch up to finalise the look.
Mel
Absolutely love my brows after my first appointment. Sheila is such a lovely lady made me feel right at home and relaxed. She Give me lots of honest advice as I was unsure on the type of brow treatment I thought would be best for me. I am in love with my results. Highly recommend.
